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Claudio Coscia

Claudio Coscia

Medical device specialist (capital equipment & disposables)

  • PROFESSIONAL EXPERIENCE

Since 2013
Started independent consulting services

Since 2005
- Building distribution organizations within EMEA (direct and via distributor); incl. sales, marketing, clinical & logistics

- Scaling up start-up organizations, incl. product positioning & building strategic alliances (mostly focused on elective/aesthetic medicine)
- Speaker at various aesthetic conferences

2001 – 2004
Global responsibility (US-based) for surgical laser systems (full lifecycle management, up- and down-stream marketing)

1996
Graduated from engineering school (bio-medical engineering) and started professional career in cardiac surgery

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Topics:

  • Streamlining organizations in regards to processes & resources (full P&L)
  • Operational due diligence (M&A)
  • Post-acquisition commercial integration
  • Supporting regulatory pathways & clinical evaluations
  • Defining digital Business Intelligence (BI) output based on ERP, CRM & marketing tools
  • Building distribution organizations (direct & distributors) incl. logistics & finance, technical support, marketing/product management/clinical training and sales teams
  • Up-stream product marketing incl. market research (quantitative & qualitative), clinical, legal & patent filing, R&D, pricing & positioning and soft-launch
  • Down-stream marketing and go-to-market strategy incl.:
  • Promo material, digital & print, in-practice & public domain
  • Clinical & application education
  • Territory & channel roll-out
  • Scientific promotion plan (podium, print & workshops)
  • KOL network – build, manage & utilize
  • B2C campaign (all channels: POS, Social Media, PR & DTC)
  • Scaling business structure from adoption to commodity